Transcript for Episode 10 - Protect your intellectual property abroad

Intellectual property, or IP, is often a company’s most valuable asset. Understanding how to protect it internationally is a fundamental part of your exporting strategy. There are different things you can do to help protect your IP, including patenting a product, registering a trademark to protect your brand, registering your design, and protecting your work with copyright.

Firstly, start by understanding what IP exists within your business and what this represents.

Secondly, make sure you’re not infringing anyone else’s IP in the new market. Carry out a trademark search online to see if something similar to your brand already exists.

Then investigate whether you can register the IP in your chosen market. Your patent, trademark or design may not qualify in all markets.

Decide whether you need a professional trade attorney. Your chances of obtaining a patent will be significantly greater if you use someone with specialist knowledge. Weigh up the value of obtaining a patent, against the costs involved, as part of your export plan.

Finally, register your trademarks and designs online through official websites. Copyright is free of charge in the UK and is automatically protected in most countries. But registering in-market could provide better protection.