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Selling education products and services into the US: how we sold into the American school market – and you can too!

Is your business in the education sector and do you want to break into the US market? Hear first-hand from a British company that has successfully navigated the sub-federal US market to secure a contract in the Indiana School district.

What you’ll learn

  • how to research the US education market and identify potential targets for your products or services
  • uncover the major barriers and challenges for selling into the US market and how to navigate them effectively
  • hear top tips and success stories and learn how you can replicate these successes into your own business activities

Description

Curious about tapping into the US public education market?

Join us to unravel the complexities of state, municipal, and educational institution spending and discover how you can navigate this lucrative sub-federal market.

In this session, you'll hear from pBone, a British company that successfully secured a contract with Indiana School Districts for their award-winning educational musical instrument products. Learn firsthand about their journey and gain insights on expanding your business to US educators.

Speakers

Steven Greenall

CEO, pBone Music

Steven is the founder and CEO of Warwick Music Group now known as pBone Music. Based in North Warwickshire, the company manufactures musical instruments in the UK and Asia and provides teacher training solutions that have enabled half a million children to start their own musical journey in 53 countries around the world.

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