online event
Navigating the US: A guide to market research and labelling in the food and drink industry
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Are you in the food and drink sector and interested in selling to US customers? Join us to hear about how to know where exactly in the country you should sell to, and the US labelling regulations you need to adhere to.
What you’ll learn
- essential tips and resources for conducting in-depth research on the US food and drink market, including key links for further exploration
- understand how to be compliant with the labelling procedures for the US market
- identify key differences US between states based on population demographics, the economic landscape, consumer preferences, and trade policies
Description
The United States is the world's third-largest country by both size and population, is comprised of 50 states-often described as ’50 countries in one’.
In this session, we will highlight some of the key differences between states and regions of the US, to enable you to know where best to focus your efforts when selling your food and drink.
Additionally, we will also cover the key differences between UK and US labelling regulation, including a detailed discussion on energy calculations, focusing on the distinction between available and total carbs and how this impact labels.
Speakers
Kerry Stagg
International Research Advisory Manager, Department for Business and Trade
Kerry heads up the International Market Research team for the Southern England Region and has been supporting UK exporters with DBT for over 10 years. A strategic thinker with over 25 years’ experience in strategy planning, consumer insight, and competitor and market intelligence, Kerry has a track record of turning insights into actionable business strategies. Kerry has a strong retail background having worked for Boots the Chemist and the UK food retailer Somerfield. In recent years, Kerry has specialised in working with SMEs from all sectors, developing market entry strategy world-wide.
Dave King
Business Development Manager, TraceGains NutriCalc
Part of the TraceGains family, NutriCalc® has over 30 years’ experience helping food businesses develop and cost recipes, produce compliant food labels, formulate, and reformulate food products and declare ingredients and allergens.
NutriCalc® nutrition calculation software is regarded as the industry standard and is trusted by Trading Standards and environmental health departments. Designed by food science experts, NutriCalc® puts you in control, so you can generate complete nutrition profiles quickly and confidently.