online event
Managing agents and distributors (part 2): how to successfully manage a long term relationship
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Whether you are appointing new agents, or are concerned about managing your existing relationships with international partners, we will provide suggestions for how to work effectively and positively with agents and distributors.
What you’ll learn
- Assess overseas partners with more confidence
- Understand the key terms in an agreement
- Consider how to monitor an agent’s performance
Description
In this webinar with Simon Bedford, International Trade Adviser, aimed as a more in depth follow on to Simon's first webinar on managing agents and distributors, we will look at what to include in agreements with partners, problems that frequently arise and ways to overcome them, setting targets and effectively monitoring performance.
Simon will be using real examples to provide ideas and knowledge and a practical approach on how to work effectively with international partners, through building rapport and he'll also be providing tips on how to develop long lasting relationships.
There will also be the opportunity to ask Simon any burning questions in an interactive Q & A session!
Topics that will be covered include:
- Why do you need an agreement with a partner?
- Are agent’s rights the same in different markets?
- Can an agent make you liable under the bribery act?
- How can we build long term relationships?
- Ways we can manage their performance?
- What are other companies doing?
This session is suitable for more experienced exporters or any company interested in building a long term relationship with their overseas partners.
Speakers
Simon Bedford
International Trade Adviser, Department for Business and Trade
Simon Bedford has worked with the Department for Business and Trade and prior to that DIT and UKTI for over 15 years. As an International Trade Adviser he provides tailored advice and support to exporters. In addition he has regularly developed and presented interactive export training workshops.
Simon has co-written a range of export guides for DBT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors.
Simon has travelled widely and has an in depth knowledge of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.