online event
Managing agents and distributors (part 1)
Explore how to source contracts internationally, understand the different routes to markets, how to establish overseas contacts and the benefits of using agents and distributors.
What you’ll learn
- Feel confident sourcing and working with overseas business contacts
- Decide whether a partner, agent or distributor is right for you
- Choose and appoint your partner at the right time and understand the role they play within your business
Description
Managing your export development can be effective and efficient when you’re working with the right partner. Identifying local contacts who have experience and an understanding of the market is useful at any time. Now, more than ever, this is a positive way to maintain your presence in international markets, and ensure that you take advantage of opportunities as they arise.
In this webinar with International Trade Adviser, Simon Bedford, we will look at routes to markets, establishing overseas contacts and explore the benefits of using agents and distributors. This webinar will help you understand how to negotiate terms and how to manage a relationship with newly formed agents or distributors.
Simon will cover topics such as:
- How to find useful contacts overseas
- The benefits of working with a local partner
- How to choose your ideal agent or distributor and when to appoint them
- What role does a partner have in improving your international business
- How to keep your partners focused and motivated on your objectives
Simon will also be running a second session on managing agents and distributors, in which he will explore how to build a long term relationship with overseas partners.
Speakers
Simon Bedford
International Trade Adviser, Department for Business and Trade
Simon Bedford has worked with the Department for Business and Trade and prior to that DIT and UKTI for over 15 years. As an International Trade Adviser he provides tailored advice and support to exporters. In addition he has regularly developed and presented interactive export training workshops.
Simon has co-written a range of export guides for DBT and his book “Exporting Made Easy” is a practical guide to selling overseas through agents and distributors.
Simon has travelled widely and has an in depth knowledge of markets from Europe and the USA, to the Middle East and South East Asia. He worked for many years in the international division of a Belgian multinational. Simon is an Associate Lecturer in International Business and Marketing at Sheffield Hallam University.