online event
How to sell your services overseas (Part 2 of 2)
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An opportunity to focus on issues affecting the export of services.
What you’ll learn
- communication challenges and opportunities in the sale of services
- how to adapt your services for international delivery
- the different routes to market for services companies
Description
Exporting services raises some different issues to exporting goods, which will be explored in the second section of this two-part webinar series.
We’ll build on the practical considerations outlined in the first section by outlining more strategic considerations for services companies. We’ll discuss the ways in which cultural differences can impact a services market, and how to rethink your delivery to suit local requirements.
We’ll go on to outline communication imperatives, such as how to make your service real for customers and how to build lasting, effective relationships. Finally, we’ll touch on some of the routes to market available to services companies, such as franchising or working with local delivery partners.
Speakers
Irina Shmakova
UK Export Academy Adviser, Department for Business and Trade
Irina has worked in the private and public sectors, both in the UK and overseas. She has helped businesses of all sizes to develop their sales overseas, working across multiple sectors and markets.
With a particular interest in international market research, international communications and cultural awareness, Irina has led delegations of UK businesses on market visits and trade missions organised by Chambers of Commerce and DBT.