online event
Divide and Conquer: Audience Segmentation Strategies for International Growth
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In a globally connected world, it’s vital to tailor your content according to the habits, interests and behaviours of your intended international audiences. Join us to hear how you can master audience segmentation and successfully reach new global customers.
What you’ll learn
- the fundamentals of audience segmentation for international growth
- tactics to implement segmented audiences for targeted campaigns
- how to create growth paths for your different audience segments
Description
Companies that personalise their marketing strategies through effective segmentation are 1.7 times more likely to see increased revenue growth compared to those that do not.
Adapting your marketing strategy and creating content that caters to the needs, wants and feelings of your overseas customers will provide you with fantastic opportunities to connect and build trust with your audience, and understanding and acting upon the unique differences between customers in different global markets can be the difference between success and failure.
Marketing Consultant Dr. Eren Kocyigit will provide you with the knowledge and practical strategies you need to approach audience and market segmentation in your international growth plans. Dr. Eren will be demonstrating how to create targeted campaigns, and develop growth paths tailored to each audience segment, allowing you to optimise your international marketing efforts and successfully grow your business in global markets.
Speakers
Dr. Eren Kocyigit
Founder, NBT Digital
Eren is the founder of London-based growth studio NBT Digital. NBT Digital is a global growth consultancy firm that provides growth marketing services to startups, scaleups, and enterprises. With offices in London, Miami, Milan, and Istanbul, NBT's global reach has enabled it to deliver growth projects in over 50 countries.