online event
Business Culture in China
Already joined the UK Export Academy? Sign in
Discover how UK businesses can thrive in the Chinese market by mastering cultural insights and effective communication in this webinar.
What you’ll learn
- how to improve your business communication with Chinese counterparts
- practical tips for selling to China
- about the Department for Business and trade support available
Description
China is a huge market for UK businesses in everything from technology to luxury food products. With total UK exports to China of £37.5 billion in 2023, there is high demand at a large scale for many of the products and services British companies excel in producing. Opportunities are there for a wide range of UK companies, and sales from UK companies to China rose by 71% in the last year.
However, a successful trade partnership is just not about numbers - it is also about forging a relationship of trust between seller and buyer. This webinar will help you improve your communication with counterparts and customers in China by giving you an insight into Chinese cultural attitudes and values. Knowing your way around the dos and don’ts in China’s business culture will save you from uncomfortable miscommunications in this highly competitive market.
Join this webinar if you are a UK SME interested in China, Taiwan, Singapore or any other Asia-Pacific market destinations.