online event
Marketing Mastery: Winning marketing strategies when selling your food and drink to Australia
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Discover how to effectively market your food and beverage products to Australian consumers, including the key techniques and channels you should prioritise.
What you’ll learn
- how to plan your marketing efforts when selling your food and drink to Australian customers
- learn how to identify and capitalise on high value opportunities within the Australian/New Zealand food and drink sector
- how to access resources to find out more information
Description
The team at Brisbane based PR agency Liquid PR will explore how to effectively market your food and beverage products to Australian consumers. They will cover key aspects such as understanding market trends, how to develop targeted marketing campaigns and how you can use digital and traditional media as part of your marketing strategy.
Find your recipe for success in Australia and New Zealand: 30 September - 4 October
This is the final event in our five-part webinar series that focusses on the opportunities that exist for UK food and drink companies to break into the Australian and New Zealand markets. These sessions will provide you with direct access to industry experts who will cover essential topics such as logistics, market entry strategies, labelling requirements, and effective marketing techniques - everything you need to know to succeed in the Australia / New Zealand region.
Speakers
Elisabeth Lewis-Jones
CEO, Liquid PR
Lis founded Liquid in 2004 in a room above her mother’s garage with a phone, a laptop, a toddler, a 5-month-old baby and no clients. Today the company is 20 years old and works across 25 jurisdictions and 19 time zones. With its HQ in Birmingham, UK and an office in Brisbane, Australia, Liquid is an integrated communications agency working across marketing, PR, social, digital, performance marketing, design and content creation.
Liquid was named the ‘Best Agency outside of London’ by PR Week in 2021, won the ‘Best global consultancy of the year’ in the PRCA Platinum Awards in 2022 and was named ‘Midlands Marketing Agency’ of the year in 2023.
Claire Genner
Head of Social & Digital, Liquid PR
Clare is a seasoned social media and digital marketing expert, leading on global social media strategy across owned, earned and paid media delivering impactful, reactive and trending campaigns that put clients in front of their target audiences.
She has significant experience in developing organic social media strategies and delivering impactful influencer campaigns for clients in the UK, Australia, USA and Europe. Clare’s global responsibilities include Liquid’s Brisbane office and is adapt at working across the different markets.